MBA

BBA

Co-founder - Sales and Distribution

• Co-founded Ohm Electricals (https://ohmelectricals.com/), an e-commerce platform offering sales, service, and warranty for electrical equipment like UPS, inverters, batteries, and stabilizers. Designed the sales operations plan, launch strategies, and network planning.
• Established strategic partnerships with vendors and resellers, integrating them into our platform. Built robust sales and distribution networks to serve channel partners, direct customers, and B2B clients effectively, ensuring seamless collaboration and optimized market reach.
• Set-up an Inside Sales team and designed processes for lead generation, funnel management, and deal closure. Collaborated with marketing to plan and execute campaigns and activities, ensuring alignment between sales and marketing efforts for optimized results.
• Performed market research to track industry trends, competitor strategies, and customer needs. Analyzed feedback to improve platform features and streamline sales processes. Delivered regular updates on performance, trends, and business development progress to keep stakeholders informed.
• Participate in fundraising activities by leveraging sales and business development expertise to attract investors and building relationships with potential investors and partners to secure pre-seed funding and strategic opportunities.

Deputy General Manager – Business Head

• Led the Technology Division focusing on SaaS, IT, and Video Telematics, driving Nationwide Sales and P&L in India. Successfully launched cloud-based SaaS solutions, including HRMS, CRM, VMS, ERP, along with cutting-edge IoT-enabled video telematics and IT hardware innovations.
• Built and managed a strong portfolio of Strategic Accounts, including multiple industry leaders, within three years of its inception. This initiative positioned the product as a preferred brand in sectors such as automotive, education, IT, PSUs, e-commerce, and manufacturing.
• Crafted and executed a robust hybrid business model that seamlessly integrated Channel and Corporate Sales structures, expanding reach to clients and prospects. This strategy significantly boosted market penetration, achieving profitability in the fourth year since inception and tripling revenue growth.
• Implemented a structured monitoring mechanism and performance matrix to analyze performances and initiative outcomes, identify gaps and bottlenecks, and facilitate timely corrective actions. This approach led to a fivefold increase in average manpower productivity.
• Introduced an industry-targeted approach in sales lead and funnel development to enhance team focus. This strategy improved territorial reach and industry penetration, resulting in a strong list of prospects. It also boosted overall team productivity and significantly increased the conversion ratio.
• Reorganized the Inside Sales Team and realigned its strategy to align with the organizational priority of building a robust list of strategic accounts. By targeting industry leaders and emphasizing larger ticket sizes, this approach led to a significant increase in per order value and overall productivity.

Regional Manager – EdTech Business

• Led the EdTech business in North and West India, overseeing sales revenue and business operations. Established and spearheaded a large Sales and Operations team on both online and offline education products, tailored for Strategic Accounts, as well as B2B, B2G and B2C customers.
• Successfully managed and executed the transition of the business from a Brick-and-Mortar setup to Digital. Built strong sales and delivery teams, helping a smooth transition and reducing dependency on existing setup. This effort led to the digital platform contributing over one-fourth of the total revenue.
• Leveraged resources effectively during the pandemic to establish and execute a successful EdTech business through an online platform, surpassing first-year targets and mitigating losses in traditional product lines, ensuring business continuity.
• Secured and delivered seven high-value upskilling projects in North and West India, establishing a robust presence in infrastructure and manpower for future ventures. This strategic move generated additional business from the existing setup, contributing to a reduction in operational expenditure.
• Awarded the ‘Courage Award’ an annual recognition for maintaining a high level of INTEGRITY alongside business success.

Zonal Manager – Handset Sales Channel

• Managed Channel Sales for South Gujarat, spearheading the expansion and reorganization of a team of over 200 sales professionals. Scaled the team sixfold to strengthen sales and distribution in the handset business. Expanded the distributor network by 2.5 times, driving a 40% growth in retail reach.
• Successfully transitioned the business from traditional feature phones to entry and mid-range smartphones by building strong relationships, tailoring BTL activities and incentive plans, and defining a clear GTM strategy with KPIs. These initiatives expanded access to emerging retail accounts, doubling revenue within a year of execution.
• Led transformation efforts and new product launches for a fresh customer segment. Designed and executed a robust GTM strategy, achieving 100% retail placement, doubling segment sales, and driving an 80% increase in overall monthly revenue.
• Developed new leaders by conducting regular role-based field training and providing instruction on distribution and business concepts. This approach led to the emergence of multiple leaders within the team, who then took on key positions within the organization.
• Achieved ‘Superstar Team – Nationally’ in Q4-FY’17 and named ‘The Best Sales Team – Nationally’ for FY’17, acknowledging outstanding performance.

Zonal Sales Manager – Telecom Channel

• Led the Pune Prepaid Channel business, achieving a substantial 1% growth in customer base share. By implementing market-focused BTL activities and improving service quality and frequency, the territory recorded a significant 6% increase in new customer acquisition share.
• Increased CMS-facilitated revenue share (RMS), raising tertiary to INR 70 mn/month, an 11% growth. Enhanced customer association via R-Offer index to 51% from 33%. Organized BTL activities improved visibility, boosting data penetration and increasing the data share in tertiary to 16% from 9%.
• To amplify market activities, reach, and service frequencies, appointed 13 new distributors in Pune and 7 in Nagpur. This initiative improved service quality, increased activities, and translated into revenue and customer base growth.
• Topped the Best ZSM Dashboard 5 times in a row, and was awarded the Highest Performance Rating for FY’14 for exemplary leadership.

Assistant Manager – Sales Analyst

• Led the MIS Team, managing long-term sales planning, projections, and initiative monitoring while analyzing performance. Defined KPIs for channel partners and the sales team, identifying trends for strategic insights. Developed a Projection Model to enhance the accuracy of sales planning.
• Integral part of the strategy team, contributing to new product introductions. Defined target segments and performance indicators for the sales team and partners. Played a key role in designing the Sales Channel blueprint for newly introduced EdTech products (NRP) targeting a new customer segment.
• Successfully executed the ‘Each One-Get One’ referral initiative, increasing Referral lead share to Sales from 35% to 42%, with a 60% contribution to new customer growth. Designed a new channel for NRP products, monitored implementation, and activities, achieving 120% of its 1st year target.

Area Executive – FMCG Channel Sales

• Contributed to the initiation of a new FMCG business, successfully launching key brands – Vivel, Fiama, Bingo, and Superia, covering 7 districts in MP. Mapped competition presence and schemes for these brands, ensuring 100% retail presence against competitors.
• Developed market-specific trade schemes and implemented a structured incentive plan, resulting in a 48% increase in grocery sales and a 136% increase in Superia brand sales. Expanded market reach by adding 4 distributors, particularly strengthening presence in deep rural markets.

Best Zonal Sales Manager - Hub

Topped the Best ZSM Dashboard 5 times in a row, and was awarded the Highest Performance Rating for FY’14 for exemplary leadership

Superstar Team

Achieved \'Superstar Team - Nationally\' in Q4-FY’17 and named \'The Best Sales Team – Nationally\' for FY’17, acknowledging outstanding performance